Blog
Guides for running affiliate traffic
Practical articles on tracking, fraud, payouts and growing an affiliate network.
Tracking
What Is S2S Postback Tracking and How Does It Work?
Server-to-server postback tracking explained: how the click ID travels, how the advertiser reports a conversion, and how to set up and test a postback URL.
Anti-fraud
How to Prevent Affiliate Fraud: A Practical Guide for Networks
The common types of affiliate fraud, from bot clicks to fake leads, and the checks that stop them before you pay an affiliate or lose an advertiser.
Offers
CPA vs CPL vs RevShare: Which Payout Model Should You Use?
CPA, CPL, CPS, CPI, CPC and revenue share compared: how each payout model works, who carries the risk, and which one fits your offers.
Growth
How to Start an Affiliate Network in India: A Step-by-Step Guide
Start an affiliate network in India: choose a niche, sign advertisers, recruit affiliates, set up tracking, handle GST invoices and pay affiliates on time.
Tracking
Sub IDs in Affiliate Marketing: What They Are and How to Use Them
What sub IDs are, how affiliates use sub1 to sub5 to track campaigns and placements, and how networks use them to find fraud and optimise offers.
Buying guide
Best Affiliate Tracking Software in India (2026): What to Look For
How to choose affiliate tracking software in India in 2026: the features that matter, rupee billing and GST, fraud checks, white label, and the platforms to compare.
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