Affiliate tracking software records every click and conversion, credits the right affiliate and tells you what you owe. Most platforms do the basics. The differences show up in fraud checks, how strict advertisers are handled, how you pay affiliates and how you are billed. This guide covers what to check, with India-specific needs in mind.
What every tracker should do
- Tracking links with sub IDs, on your own domain.
- S2S postbacks with the click ID, plus image pixels for advertisers who can’t call a server.
- Several events per offer, each with its own payout.
- Caps, targeting and a fallback URL for traffic that doesn’t fit.
- Affiliate postbacks per offer and event.
- Reports grouped by offer, affiliate, country, device and sub ID.
What separates good from average
Fraud checks on every click
Ask whether the platform checks for data centers, VPNs, proxies, Tor, bots and click floods before the redirect, and whether it can hold suspicious conversions until you approve them.
Click ID formats
Some advertisers only accept numeric click IDs or short IDs of 10 to 12 characters. A tracker that can’t send their format loses conversions.
White label
Tracking links and the affiliate portal should run on your domains, under your brand, with SSL handled for you.
Affiliate payouts
Look for balances from approved conversions, affiliate invoices, tax details and a payment history, so payout day isn’t a spreadsheet.
Support and switching
Check how you reach support, and whether you can import offers and affiliates from your current platform.
India-specific needs
- Billing in rupees by UPI or card autopay, without foreign exchange charges on your card.
- A GST invoice for every payment, so you can claim input tax credit.
- Affiliate invoices with GST: CGST and SGST in the same state, IGST across states.
- UPI and bank transfer as payout methods, alongside PayPal, Wise or crypto for international affiliates.
Platforms to compare
Networks in India commonly look at Affilix, Offer18 and Trackier, among others. Features and prices change, so check each platform’s own site for its current plans, and run a test campaign on each before you decide.
Affilix
Affiliate tracking, anti-fraud, a white-label portal and affiliate payouts in one platform, built in India for affiliate networks, advertisers and agencies. Billed in rupees by UPI or card autopay with a GST invoice, standard, numeric or short click IDs per offer, affiliate invoices with GST, and billing alerts on WhatsApp.
A five-minute test before you buy
- Create one offer and one affiliate.
- Click the tracking link from your phone and check the click log.
- Send a test postback and see the conversion appear.
- Fire the affiliate postback and check it arrives.
- Open the affiliate portal as the affiliate would.
Try that on Affilix: see plans or read about affiliate tracking.